Why Last Click Attribution Modeling Is Dead

I first considered multi channel attribution 7 years ago while I was managing paid media accounts for one of the nations largest car dealerships.  Google Analytics was set up in a way that we could see the affect advertising on Cars.com, Bing, Google, Auto Trader and a number of other channels had on lead volume. Read more about Why Last Click Attribution Modeling Is Dead[…]

How To Remove Bad Reviews From My Facebook Page

Before you waste your time reading this believing you will get the secret to hand picking your reviews stop now. However, if you are genuinely interested in how to combat negative Facebook reviews you’ve come to the right place. You’re right to be concerned about what sort of affect bad reviews can have on your Read more about How To Remove Bad Reviews From My Facebook Page[…]