Why Last Click Attribution Modeling Is Dead

I first considered multi channel attribution 7 years ago while I was managing paid media accounts for one of the nations largest car dealerships.  Google Analytics was set up in a way that we could see the affect advertising on Cars.com, Bing, Google, Auto Trader and a number of other channels had on lead volume. Read more about Why Last Click Attribution Modeling Is Dead[…]

Google Flights Dashboard

Is Google Taking Over Travel or Helping Consumers?

Is Google strategically taking over travel and shopping by monopolizing technologies formally utilized by their customers? Is Expedia in essence doing the same thing by bidding on “British Airways” which is considered their customer? On July 12, 2016 Google Adwords announced a passel of updates to their Shopping/Product Listing Ads and Hotel/Travel search results. Hotel Read more about Is Google Taking Over Travel or Helping Consumers?[…]